Dealer Magazine is the digest of expert advice and opinion, edited from the perspective of the franchised automobile dealer. Our mission has always been simple: to function as a conduit for a free flow of information between dealers, between dealers and the top experts and consultants in the retail automobile business and to be an advocate for the individual independent business men and women who are franchised automobile dealership owners.

We accomplish this every issue with an insightful, candid cover story interview with one of America’s most successful dealers and with articles written not by reporters, freelance writers or magazine editors, but by the top experts and consultants in the industry. Our editorial contributors don’t spend their time trying to figure out what’s going on. They spend their time in America’s dealerships solving problems and increasing profitability.

We share the business philosophies and opinions that propelled America’s most successful dealers to the top (and those that keep them there) and we take an “insiders” look at the issues that dealers are most interested in, as well as the issues that they should be interested in.

Although new car dealers have an excellent association which does a good job of looking out for their interests as a national group, before Dealer Magazine, no publication stood for dealers as individual, independent business people. Through exclusive features such as "Dealer Advocate", "Dealer Undercover", “The Dealer Interview” and "Dealer Mail", Dealer speaks for those who cannot by providing a forum for dealers to share ideas and to get issues out into the open. Advertisers in Dealer are sponsors of this conduit of information and readers are constantly reminded that, although our sponsors/advertisers may not necessarily agree with everything which is written in Dealer, those sponsors/advertisers are spending serious money to protect the dealers' rights to speak and be heard.

Now, www.Dealer-Magazine.com further enhances Dealer Magazine’s mission by having actual discussion forums with which dealers can discuss with each other the articles in Dealer and other issues of the day.

There is one and only one answer to the question, "How did Dealer Magazine grow so fast?" It is because we have captured the attention, hearts and minds of America's franchised automobile dealers in a way that has never been done before. We're not magazine people publishing a magazine whose sole purpose is to sell advertising. We’re not magazine people who put up a website because everybody else did.

We are "car people" who advocate for the franchise system... people who spend their days, their years and often, their entire careers in the retail automobile business. We're the "insiders" and we're the "good guys". Superior reader response proves Dealer is the #1 read and used magazine for franchised automobile dealers and www.Dealer-Magazine.com is the #1 online destination for America’s franchised dealers.

Sandi Jerome was the original editor of Digital Dealer - a publication of Dealer Magazine. To subscribe, please click here.