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4th Digital Dealer Conference & Exposition

Sandi Jerome - Keynote Speaker

Technology has touched every department in automobile dealerships over the past decade, providing enormous opportunity for dealers savvy enough to tap into this potential, says Sandi Jerome, well-known industry veteran  and keynote speaker for the 4th Digital Dealer Conference & Exposition in Orlando, Florida April 21-23. The event, “Putting all the Pieces Together,” for the first time includes separate sessions to focus on technology issues surrounding fixed operations, pre-owned and F&I. It will be held at Orlando’s popular Gaylord Palms Resort & Conference Center. Jerome, who has a long resume in the car business, including stints working in fixed operations, accounting and F&I, will examine how technology has changed each department over the last 10 years and where it's all going in the next decade. Noting that she has witnessed the birth of the Internet, BDC and CRM, “Never before has technology provided so many opportunities for success in our industry,” Jerome says.  

Any one of these seminars below can be presented for your Dealership and Dealership Group!  Looking for a great training session for your controllers, office managers or departmental managers?  Learn Excel and R+R ERALink - or Excel and ADP Reflections.  (Also available for PC-based systems, EDS, and UCS.) Find out how reports = results and get excited about getting the information that you need to do your job easier and increase profits. First day can be training sessions and 2nd day a workshop for managers to come in and write the reports they want with Sandi's help. Rate, $2,750 per day, plus travel.

Seminars and Workshop Topics

Profit Reports = Results

 If you attended Sandi’s “How to Create (or be) Super Controller seminar at 2006 NADA, you’ll remember that a key to profit retention and become a Super Controller is to provide the reports that the dealer and managers need to make more money.  In this workshop for controllers, CFOs, office managers, dealers, and general managers you’ll find out what reports you need to monitor your dealership and increase profits – and how to get the time to create these reports. Dealers, managers, and controllers.

How to Create (or be) aSuper Controller”

This workshop helps you develop, train, or become yourself -- a Super Controller!  Whether you’re a dealer who wants his office manager to take on more of the total operation of the dealership – or you’re an office manager who wants to be a “Super Controller” -- this workshop is for you.   See how a Super Controller should be focused on two things – increasing profit and helping others do their job better.  Learn the five steps to becoming a Super Controller taught by a former Super Controller. Dealers and/or controllers.

 Four Fearless Ways to Reduce Your Technology Expenses 

Your data processing and technology costs are one of your highest outside service expenses. Are there ways you can save money on your technology? Do you know how to analyze your total technology expense? Can you consider using an alternative DMS system? Could you get more value out of your existing system?  Learn four simple tools to reduce your technology expenses and keep them low. Dealers, managers, and controllers.

Using Technology to Retain Profit

How has the role of the controller/office manager (or your accounting office) changed with technology?  Are there ways to that the accounting office can help to retain profit?  This seminar talks about technology tools like Excel and how you can use it to focus on daily report instead of monthly reporting and help other managers do their job by providing the reports they need.  In addition, learn how to get more value out of your existing DMS system - or maybe you should change systems? Dealers, managers, and controllers.

 How to Create a CRM Plan

Are you not getting the results that you expected from your CRM software?  Most software just “sits there” unless you create a plan to track your prospects, follow-up with your customers, and develop monthly marketing campaigns from your DMS or CRM software customer database.  This step-by-step seminar helps you develop that plan and teaches you how to create marketing campaigns that increase profits.  Dealers and/or managers.

Rates:  For one-hour presentations at dealer association meetings or 20 groups, there is no charge – just a reimbursement of travel costs as long as brochures can be distributed.  For ½ day seminars, the fee is $2500 plus travel costs.  For day and half workshops the rate is $5500, plus travel costs.  All the above seminars have a 1-hour, ½ day and day and ½ versions.